What Are WordPress Post Formats? Explaining Different Format Types


WordPress is a powerful and versatile platform for creating and managing websites and blogs. One of its features that often goes overlooked is the concept of post formats. Post formats allow you to display your content in various styles, making it more engaging and visually appealing. In this blog post, we will dive deep into what WordPress post formats are and explore the different format types available.

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Understanding WordPress Post Formats

Post formats are a way to categorize and style your blog posts to give them a unique look and feel. They allow you to present your content in different ways, which can help you convey your message more effectively or create a more visually engaging website.

To use post formats, you will need to access the “Format” option in the WordPress editor while creating or editing a blog post. From there, you can select the format that best suits your content. Let’s explore the most common post formats available in WordPress:

  1. Standard Format
    • The default post format is used for regular blog posts.
    • Ideal for traditional blog articles with text and images.
  2. Aside Format
    • A brief, text-focused format is used for quick thoughts or updates.
    • Often displayed without a title and with minimal styling.
  3. Gallery Format
    • Perfect for showcasing a collection of images in a visually appealing gallery format.
    • Each image can have its own caption.
  4. Link Format
    • Designed for sharing links to external websites.
    • The title links to the external site, and the content may include a short description or commentary.
  5. Image Format
    • Primarily used for displaying a single image with minimal text.
    • Great for photo blogs or portfolio showcases.
  6. Quote Format
    • Ideal for highlighting a specific quote or excerpt from another source.
    • The quote is usually styled prominently with a citation.
  7. Video Format
    • Allows you to embed videos from platforms like YouTube or Vimeo.
    • Excellent for sharing video content alongside a brief description.
  8. Audio Format
    • Enables you to embed audio files or podcasts.
    • Typically includes an audio player for playback.
  9. Chat Format
    • Suited for displaying chat or conversation logs.
    • Each line of the chat is usually formatted to resemble a chat bubble.

Choosing the Right Post Format

Selecting the appropriate post format depends on the content you want to publish and the message you want to convey. Here are some considerations to help you choose the right format:

  1. Content Type: Consider the nature of your content, whether it’s text, images, videos, or links.
  2. Audience: Think about your target audience and how they prefer to consume content.
  3. Goals: Determine the goals of your post—whether it’s to inform, entertain, or inspire—and choose a format that aligns with those objectives.
  4. Visual Appeal: Consider the aesthetics of your website and how the chosen format will fit into the overall design.
  5. Content Length: Some formats are better suited for shorter content (e.g., asides), while others are more appropriate for longer articles (e.g., standard format).

Difference Between WordPress Post Formats and WordPress Post Types

Many people are often confused between Post Formats and Post Types, but they serve different purposes and have distinct characteristics. Post formats are about styling and presenting individual blog posts differently within the same post type. Post types are about organizing your content into different categories or content types. Your choice between post formats and post types depends on the specific needs and goals of your website and how you want to structure and present your content.


WordPress post formats offer a flexible way to present your content, making it more engaging and accessible to your audience. By selecting the right format for each post, you can enhance the overall user experience and create a visually appealing website. Experiment with different post formats to see which ones work best for your content and your readers’ preferences. Whether you’re sharing text, images, videos, or links, WordPress post formats can help you showcase your content in the best possible way.

Deepanker Verma is an experienced WordPress developer who has been working on WordPress for more than 12 years. On TheWPGuides, he writes about WordPress, WordPress development, and WordPress plugins.

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